The Effectiveness of Indigenous Films in Promoting Women’s Economic Empowerment in Jama’are Local Government Area, Bauchi State

The Effectiveness of Indigenous Films in Promoting Women’s Economic Empowerment in Jama’are Local Government Area, Bauchi State

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Chapter One: Introduction

1.1 Background of the Study

Indigenous films are a powerful medium for cultural expression and social transformation. In Nigeria, they often address critical societal issues, including the empowerment of marginalized groups such as women. Women’s economic empowerment is a significant aspect of sustainable development, as it directly influences poverty reduction and community well-being (Abdullahi & Garba, 2023). Indigenous films produced in local languages, including Hausa, highlight success stories, challenges, and opportunities for women in the economic sphere, fostering dialogue and inspiring change. In Jama’are Local Government Area, Bauchi State, these films serve as a conduit for education and advocacy, empowering women to participate actively in the local economy.

1.2 Statement of the Problem

Despite efforts to achieve gender equality, women in Jama’are continue to face economic marginalization due to cultural, educational, and systemic barriers. Indigenous films have the potential to bridge these gaps by promoting awareness and showcasing the benefits of women’s economic participation. However, there is limited research on the extent to which these films effectively influence perceptions and actions related to women’s economic empowerment in this area (Yusuf & Musa, 2024).

1.3 Objectives of the Study

1. To analyze how indigenous films promote women’s economic empowerment in Jama’are.
2. To evaluate the impact of these films on societal attitudes toward women’s economic roles.
3. To identify challenges in using indigenous films as a tool for advocacy.

1.4 Research Questions

1. How do indigenous films portray women’s economic empowerment in Jama’are?
2. What impact do these films have on societal attitudes toward women’s economic roles?
3. What challenges exist in using indigenous films for advocacy in Jama’are?

1.5 Research Hypothesis

1. Indigenous films positively portray women’s economic empowerment in Jama’are.
2. These films influence societal attitudes towards gender roles in the local economy.
3. Cultural and infrastructural barriers limit the effectiveness of these films in Jama’are.

1.6 Significance of the Study

This study underscores the role of indigenous films as a tool for promoting women’s economic empowerment. It highlights their potential to influence societal norms and policy frameworks, contributing to broader gender equality goals.

1.7 Scope and Limitations of the Study

The study is limited to the use of indigenous films in promoting women’s economic empowerment in Jama’are Local Government Area, Bauchi State.

1.8 Operational Definition of Terms

• Indigenous Films: Locally produced films that reflect cultural values and are presented in native languages.
• Women’s Economic Empowerment: Enhancing women’s ability to participate in, contribute to, and benefit from economic activities.
• Jama’are: A local government area in Bauchi State, Nigeria.

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